Skip to content Skip to footer

Dubai World Trade Center, Dubai, UAE

Mall Leasing Strategy & Retailer Engagement

The leasing strategy is a powerful measure of a retail project’s performance once it is opened. The mall leasing strategy and retailer engagement advisory of RLPC assist developers and investors in aligning leasing, design, and market placement to build trade-worthy destinations. Our approach focuses on placing the right tenant in the right location, balanced tenant mix logic, clear anchor strategy, defined precincts, and a curated merchandise mix to drive strong foot traffic and commercial success.

Our services combine leasing strategy, tenant mix planning, and retailer outreach with lease negotiation, agreement preparation, and financial approval to support long-term profitability and attract the best retail brands, including local, emerging and international names, marquee tenants, and temporary leasing or pop-ups.

Book Your Consultation

Our Services – Providing Strategic Retail Benefit

1

Leasing Customer Service and Consultation

We develop leasing frameworks based on market data, project vision, and category potential. Our support helps balance anchor brands, F&B, fashion, and service tenants with tenant mix logic.

2

Lease Agreement and Documentation

We assist in drafting and reviewing lease documents and legal frameworks to ensure clarity, compliance, and fairness between tenants and developers.

3

Negotiation and Structuring of lease

Our consultants support lease agreements, rental schemes, escalation systems, and occupancy cost ratios that align developer and tenant objectives.

4

Outreach and Engagement to Retailers

Using our retailer database and global network, we identify brands that fit project positioning and leasing goals, including local and emerging names alongside larger operators.

5

Category & Tenant Mix Planning

We apply tenant mix planning and precinct zoning to improve traffic flow, dwell time, and commercial balance with a curated merchandise mix and zoning logic.

6

Database and Outreach Programs Retailer

RLPC runs structured retailer outreach programs giving developers direct access to a wide range of international and regional retail brands.

Our Process

Market & Catchment Review

Our initial step is to research on market analysis, catchment demographics and competitive projects to know the spending potential and consumer behavior.

Leasing Strategy Framework

Feasibility and financial modeling are used by our experts to define the leasing strategy, anchor positions, and allocation of the spaces.

Retailer Identification and Development of Pitches

On the ground of positioning of projects, we shortlist possible brands by using our retailer database and generate specific leasing pitches within each category.

Structuring of lease and Financial validation

We look at lease agreements, rental bench, and cost ratios to make sure that there is financial sustainability and competitiveness.

Engagement & Deal Closure

We are in charge of holding brand meetings, do site walk-through, and negotiate, which culminate in final signing of lease and brand confirmation.

Ongoing Leasing Support

Once the project is launched, RLPC offers re-leasing, comfort management, and property performance analysis to ensure a high level of asset performance.

Frequently Asked Questions

We provide tenant mix planning, anchor strategy, leasing frameworks, zoning, operator outreach, and space optimisation.

Yes. RLPC creates engagement programs, outreach plans, and relationship strategies for long-term cooperation.

Absolutely. We identify suitable brands, reach out to operators, and align the leasing plan with the mall positioning.

We analyse gaps, brand performance, consumer behaviour, and category demand to build a profitable tenant mix.

Yes. We offer re-leasing plans, category optimisation, and performance enhancement to retain asset value.

Yes. We assist with commercial negotiations, rental structuring, and leasing terms aligned with tenant mix goals.

Related Services

retail marketing branding placemaking Dubai – RLPC
Retail Marketing, Branding & Placemaking
retail operations consulting Dubai – RLPC
Retail Operations & Asset Management
retail design and architecture collaboration Dubai – RLPC
Retail Design & Architecture Collaboration

Ankit Khatkar

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

  • Ankit Khatkar is a results-driven Research Analyst and Growth Marketing professional with over five years of experience in UI/UX, digital strategy, and web design. He excels in conducting in-depth market research, analysing trends, and using data-driven insights to optimise business growth and user engagement.
  • He holds a B.COM (Hons) from the University of Delhi (2023), along with an Advanced UI/UX Certification from Dice Academy and a Digital Marketing Professional Certification from Digiperform. His expertise lies in blending design thinking with strategic marketing to drive impactful digital experiences.
Connect on LinkedIn

David-James Nguyen

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

  • David-James Nguyen is the Founder of DJN Consulting, specialising in food ordering and shopping apps for shopping centres, airports, and universities. With a passion for helping restaurants expand, he focuses on optimising asset value and enhancing customer experiences through strategic partnerships and digital innovation.
  • He holds a Master’s in Law (2007) and a Bachelor’s in Business (2004) from the University of Technology Sydney, along with a Certificate of Real Estate Registration from McGrath Academy (2003). His expertise is reflected in notable projects like Chadstone Shopping Centre, Westfield Victoria Portfolio, and Nomnie Food Ordering Apps, shaping the future of retail and dining experiences.
Connect on LinkedIn

Overview

  • Ankit Khatkar is a results-driven Research Analyst and Growth Marketing professional with over five years of experience in UI/UX, digital strategy, and web design. He excels in conducting in-depth market research, analysing trends, and using data-driven insights to optimise business growth and user engagement.
  • He holds a B.COM (Hons) from the University of Delhi (2023), along with an Advanced UI/UX Certification from Dice Academy and a Digital Marketing Professional Certification from Digiperform. His expertise lies in blending design thinking with strategic marketing to drive impactful digital experiences.

Certifications

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

Connect on LinkedIn

Overview

  • David-James Nguyen is the Founder of DJN Consulting, specialising in food ordering and shopping apps for shopping centres, airports, and universities. With a passion for helping restaurants expand, he focuses on optimising asset value and enhancing customer experiences through strategic partnerships and digital innovation.
  • He holds a Master’s in Law (2007) and a Bachelor’s in Business (2004) from the University of Technology Sydney, along with a Certificate of Real Estate Registration from McGrath Academy (2003). His expertise is reflected in notable projects like Chadstone Shopping Centre, Westfield Victoria Portfolio, and Nomnie Food Ordering Apps, shaping the future of retail and dining experiences.

Certifications

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

Connect on LinkedIn

Overview

  • Uzma Azami is a marketing professional with 14+ years of experience in branding, digital marketing, events, and strategic communication. She has a strong track record of driving business growth, enhancing brand presence, and executing high-impact campaigns across industries. Her expertise lies in data-driven strategies that boost customer engagement and market positioning.
  • She holds an M.Sc. in Global Entrepreneurship from Purdue University Daniels School of Business (2014) and a B.A. in Mass Communications Advertising from the American University of Sharjah (2010). With her industry experience and strategic mindset, Uzma develops innovative marketing solutions that align with business goals and strengthen brand connections.

Certifications

Master of Science in Global Entrepreneurship - Purdue University Daniels School of Business, Indiana (2014)

Bachelor of Arts in Mass Communications Advertising - American University of Sharjah, UAE (2010)

Connect on LinkedIn

Overview

  • Rashiq Ali is a seasoned architect with over 20 years of experience across five countries, specializing in human-centered design, parametric architecture, and urban planning. His work blends innovation, functionality, and sustainability to create impactful, future-ready spaces that enhance both urban landscapes and user experiences.
  • His portfolio includes iconic projects like Wangjing Soho in Beijing, Dubai Opera House, and The Circle at Zurich Airport, along with large-scale developments such as Doha Festival City and Business Bay Masterplan. Holding a Master of Architecture from the Architectural Association in London, Rashiq continues to shape modern architecture with visionary design solutions.

Certifications

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects - Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport)

Connect on LinkedIn

Rashiq Muhamad Ali

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects – Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport).

  • Rashiq Ali is a seasoned architect with over 20 years of experience across five countries, specializing in human-centered design, parametric architecture, and urban planning. His work blends innovation, functionality, and sustainability to create impactful, future-ready spaces that enhance both urban landscapes and user experiences.
  • His portfolio includes iconic projects like Wangjing Soho in Beijing, Dubai Opera House, and The Circle at Zurich Airport, along with large-scale developments such as Doha Festival City and Business Bay Masterplan. Holding a Master of Architecture from the Architectural Association in London, Rashiq continues to shape modern architecture with visionary design solutions.
Connect on LinkedIn

Overview

  • Rashed Lootah has a strong retail management and operations background and has been instrumental in driving the success of multiple retail ventures across the region, including Nakheel and the Ministry of Presidential Affairs.
  • His expertise lies in streamlining operations in all related aspects such as Fit-out, FM, enhancing customer experiences, engaging the Service Level Agreements, and improving overall business performance.
  • He excels in navigating the complexities of government relations, offering invaluable support in regulatory compliance and strategic investment opportunities. His unique ability to bridge the gap between retail operations and government initiatives has made him a key figure in fostering sustainable growth and securing long-term partnerships in the retail sector.

Certifications

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023

Connect on LinkedIn

Overview

  • Hitesh Mirani is seasoned in global retail consulting, specializing in projects that span a wide range of formats Master-planned Developments, Regional Malls, Lifestyle Destinations, Community Centres, Office Retail, Hotel Retail, Promenade Retail & Casino Retail.
  • He has visited & analyzed over 350 shopping centers worldwide, gaining market intelligence & global best practices.
  • Whether it's developing large-scale retail destinations or optimizing smaller niche projects, his strategic vision and adaptability ensure that each venture thrives in its unique market context.

Certifications

Certified Retail Real Estate Professional (CRRP) - International Council of Shopping Centers, USA 2019

Level III Instructor - Gregory Vogt School for Retail Professionals, UAE 2023

Jury Member - Middle East Council of Shopping Center Award, UAE 2024

Connect on LinkedIn

Rashed Lootah

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023

  • Rashed Lootah has a strong retail management and operations background and has been instrumental in driving the success of multiple retail ventures across the region, including Nakheel and the Ministry of Presidential Affairs.
  • His expertise lies in streamlining operations in all related aspects such as Fit-out, FM, enhancing customer experiences, engaging the Service Level Agreements, and improving overall business performance.
  • He excels in navigating the complexities of government relations, offering invaluable support in regulatory compliance and strategic investment opportunities. His unique ability to bridge the gap between retail operations and government initiatives has made him a key figure in fostering sustainable growth and securing long-term partnerships in the retail sector.
Connect on LinkedIn