Skip to content Skip to footer

Dubai World Trade Center, Dubai, UAE

Retail Technology & Turnaround Solutions

Operating retail assets face very different challenges from new developments. Underperforming malls require clear diagnostics, decisive repositioning, and implementable interventions that improve footfall, tenant performance, revenue generation, and long term asset value while the asset remains live.

RLPC specialises in mall turnaround and repositioning strategies across the UAE and GCC and is now extending its expertise to support underperforming retail assets and redevelopment opportunities in Egypt. Our approach is diagnostic-led, commercially grounded, and focused on delivering measurable improvement rather than theoretical recommendations.

Book Your Consultation

Our Services – Strategy Retailing Limiting Advantage

1

Mall Turnaround Strategy & Repositioning

We advise on mall turnaround strategy by assessing current performance, redefining retail positioning, and developing a clear repositioning narrative that aligns the asset with its catchment, competition, and long term commercial objectives.

2

As is To Be Diagnostic Framework

We conduct a structured As Is to Be diagnostic covering commercial performance, operations, tenant mix, branding, and customer behaviour. This gap analysis defines where the asset is today, where it needs to be, and the interventions required to bridge that gap.

3

Footfall, Customer Behaviour & Performance Mapping

We analyse footfall patterns, customer flow, dwell time, and zone level performance to identify underperforming areas, weak circulation loops, and missed capture opportunities that directly impact tenant sales and leasing performance.

4

Tenant Mix Optimisation & Leasing Repositioning

We review existing tenant mix and category balance, identify gaps across retail, F&B, and services, and recommend leasing repositioning strategies that improve relevance, performance, and tenant sustainability.

5

Anchor Tenant Strategy & Deal Structuring

We advise on anchor tenant strategy, including category targeting, performance review, retention logic, and deal structuring. This includes incentives, restructuring approaches, and negotiation playbooks aligned with turnaround objectives.

6

Retail Branding, Positioning & Identity Refresh

We assess existing mall branding and market perception, then redefine positioning through naming logic, visual identity, signage, wayfinding, and digital presence to support perception change and renewed relevance.

7

Marketing, Activation & Footfall Growth Strategy

We develop activation led marketing strategies including event calendars, community engagement initiatives, and loyalty programs designed to stimulate repeat visitation, increase dwell time, and support tenant performance.

8

Design, Layout & Visibility Improvement Interventions

We recommend targeted, low CAPEX design interventions focused on circulation improvement, visibility enhancement, façade and entrance upgrades, lighting improvements, and space reconfiguration in underperforming zones.

9

Financial Performance Reset & Turnaround Economics

We review rent structures, leasing economics, and investment requirements to align proposed interventions with commercial reality. Each recommendation is assessed against return potential and long term asset value impact.

10

Phased Implementation Roadmap & ROI Prioritization

We deliver a phased turnaround roadmap that sequences interventions based on impact, cost, and operational feasibility, ensuring improvements are practical, measurable, and aligned with ownership priorities.

Our Process

Diagnostic Assessment

We assess current performance across footfall, tenant mix, branding, leasing, and operations to establish a clear baseline.

Gap & Opportunity Identification

We identify performance gaps, underutilised areas, and quick win opportunities linked to customer behaviour and commercial metrics.

Repositioning Strategy

We define a clear repositioning direction that realigns the mall with its catchment and competitive landscape.

Intervention Planning

We develop targeted interventions across leasing, branding, marketing, and design that directly address performance issues.

Financial Validation

We validate recommendations against investment requirements, ROI logic, and leasing impact.

Phased Implementation Support

We structure a phased roadmap to support execution while the asset remains operational.

Frequently Asked Questions

RLPC supports operating community malls, neighbourhood centres, and underperforming retail assets requiring repositioning and performance improvement.

It is a structured assessment that compares current mall performance against target outcomes to define clear, prioritised turnaround actions.

Footfall improvement is driven through customer behaviour analysis, tenant mix optimisation, activation strategies, and circulation and visibility enhancements.

Yes. Many tenant mix improvements can be achieved through leasing repositioning, category resets, and anchor strategy adjustments without heavy CAPEX.

Anchor tenants strongly influence footfall, perception, and tenant performance. Anchor strategy is often central to successful repositioning.

Branding and perception directly affect visitation and dwell. A refreshed identity can significantly improve relevance and customer engagement.

Yes. RLPC supports phased implementation planning and can remain involved to guide execution and performance tracking.

Timelines vary by asset condition, but most turnarounds are structured in phased stages over 12 to 36 months.

Related Services

mall leasing strategy Dubai – RLPC
Mall Leasing Strategy & Retailer Engagement
retail technology data solutions Dubai – RLPC
Retail Technology & Data Solutions
retail operations consulting Dubai – RLPC
Retail Operations & Asset Management
Financial & Legal Retail Advisory
Contact Us

Ankit Khatkar

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

  • Ankit Khatkar is a results-driven Research Analyst and Growth Marketing professional with over five years of experience in UI/UX, digital strategy, and web design. He excels in conducting in-depth market research, analysing trends, and using data-driven insights to optimise business growth and user engagement.
  • He holds a B.COM (Hons) from the University of Delhi (2023), along with an Advanced UI/UX Certification from Dice Academy and a Digital Marketing Professional Certification from Digiperform. His expertise lies in blending design thinking with strategic marketing to drive impactful digital experiences.
Connect on LinkedIn

David-James Nguyen

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

  • David-James Nguyen is the Founder of DJN Consulting, specialising in food ordering and shopping apps for shopping centres, airports, and universities. With a passion for helping restaurants expand, he focuses on optimising asset value and enhancing customer experiences through strategic partnerships and digital innovation.
  • He holds a Master’s in Law (2007) and a Bachelor’s in Business (2004) from the University of Technology Sydney, along with a Certificate of Real Estate Registration from McGrath Academy (2003). His expertise is reflected in notable projects like Chadstone Shopping Centre, Westfield Victoria Portfolio, and Nomnie Food Ordering Apps, shaping the future of retail and dining experiences.
Connect on LinkedIn

Overview

  • Ankit Khatkar is a results-driven Research Analyst and Growth Marketing professional with over five years of experience in UI/UX, digital strategy, and web design. He excels in conducting in-depth market research, analysing trends, and using data-driven insights to optimise business growth and user engagement.
  • He holds a B.COM (Hons) from the University of Delhi (2023), along with an Advanced UI/UX Certification from Dice Academy and a Digital Marketing Professional Certification from Digiperform. His expertise lies in blending design thinking with strategic marketing to drive impactful digital experiences.

Certifications

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

Connect on LinkedIn

Overview

  • David-James Nguyen is the Founder of DJN Consulting, specialising in food ordering and shopping apps for shopping centres, airports, and universities. With a passion for helping restaurants expand, he focuses on optimising asset value and enhancing customer experiences through strategic partnerships and digital innovation.
  • He holds a Master’s in Law (2007) and a Bachelor’s in Business (2004) from the University of Technology Sydney, along with a Certificate of Real Estate Registration from McGrath Academy (2003). His expertise is reflected in notable projects like Chadstone Shopping Centre, Westfield Victoria Portfolio, and Nomnie Food Ordering Apps, shaping the future of retail and dining experiences.

Certifications

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

Connect on LinkedIn

Overview

  • Uzma Azami is a marketing professional with 14+ years of experience in branding, digital marketing, events, and strategic communication. She has a strong track record of driving business growth, enhancing brand presence, and executing high-impact campaigns across industries. Her expertise lies in data-driven strategies that boost customer engagement and market positioning.
  • She holds an M.Sc. in Global Entrepreneurship from Purdue University Daniels School of Business (2014) and a B.A. in Mass Communications Advertising from the American University of Sharjah (2010). With her industry experience and strategic mindset, Uzma develops innovative marketing solutions that align with business goals and strengthen brand connections.

Certifications

Master of Science in Global Entrepreneurship - Purdue University Daniels School of Business, Indiana (2014)

Bachelor of Arts in Mass Communications Advertising - American University of Sharjah, UAE (2010)

Connect on LinkedIn

Overview

  • Rashiq Ali is a seasoned architect with over 20 years of experience across five countries, specializing in human-centered design, parametric architecture, and urban planning. His work blends innovation, functionality, and sustainability to create impactful, future-ready spaces that enhance both urban landscapes and user experiences.
  • His portfolio includes iconic projects like Wangjing Soho in Beijing, Dubai Opera House, and The Circle at Zurich Airport, along with large-scale developments such as Doha Festival City and Business Bay Masterplan. Holding a Master of Architecture from the Architectural Association in London, Rashiq continues to shape modern architecture with visionary design solutions.

Certifications

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects - Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport)

Connect on LinkedIn

Rashiq Muhamad Ali

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects – Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport).

  • Rashiq Ali is a seasoned architect with over 20 years of experience across five countries, specializing in human-centered design, parametric architecture, and urban planning. His work blends innovation, functionality, and sustainability to create impactful, future-ready spaces that enhance both urban landscapes and user experiences.
  • His portfolio includes iconic projects like Wangjing Soho in Beijing, Dubai Opera House, and The Circle at Zurich Airport, along with large-scale developments such as Doha Festival City and Business Bay Masterplan. Holding a Master of Architecture from the Architectural Association in London, Rashiq continues to shape modern architecture with visionary design solutions.
Connect on LinkedIn

Overview

  • Rashed Lootah has a strong retail management and operations background and has been instrumental in driving the success of multiple retail ventures across the region, including Nakheel and the Ministry of Presidential Affairs.
  • His expertise lies in streamlining operations in all related aspects such as Fit-out, FM, enhancing customer experiences, engaging the Service Level Agreements, and improving overall business performance.
  • He excels in navigating the complexities of government relations, offering invaluable support in regulatory compliance and strategic investment opportunities. His unique ability to bridge the gap between retail operations and government initiatives has made him a key figure in fostering sustainable growth and securing long-term partnerships in the retail sector.

Certifications

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023

Connect on LinkedIn

Overview

  • Hitesh Mirani is seasoned in global retail consulting, specializing in projects that span a wide range of formats Master-planned Developments, Regional Malls, Lifestyle Destinations, Community Centres, Office Retail, Hotel Retail, Promenade Retail & Casino Retail.
  • He has visited & analyzed over 350 shopping centers worldwide, gaining market intelligence & global best practices.
  • Whether it's developing large-scale retail destinations or optimizing smaller niche projects, his strategic vision and adaptability ensure that each venture thrives in its unique market context.

Certifications

Certified Retail Real Estate Professional (CRRP) - International Council of Shopping Centers, USA 2019

Level III Instructor - Gregory Vogt School for Retail Professionals, UAE 2023

Jury Member - Middle East Council of Shopping Center Award, UAE 2024

Connect on LinkedIn

Rashed Lootah

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023

  • Rashed Lootah has a strong retail management and operations background and has been instrumental in driving the success of multiple retail ventures across the region, including Nakheel and the Ministry of Presidential Affairs.
  • His expertise lies in streamlining operations in all related aspects such as Fit-out, FM, enhancing customer experiences, engaging the Service Level Agreements, and improving overall business performance.
  • He excels in navigating the complexities of government relations, offering invaluable support in regulatory compliance and strategic investment opportunities. His unique ability to bridge the gap between retail operations and government initiatives has made him a key figure in fostering sustainable growth and securing long-term partnerships in the retail sector.
Connect on LinkedIn