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8th Floor - Sheikh Rashid Tower
Dubai World Trade Center

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Retail Marketing, Branding & Placemaking

Retail marketing determines how individuals identify with a location, and what they recollect concerning the same. The retail marketing, branding and placemaking service of RLPC carries retail assets as meaningful places by means of strategic communication, experience design, and community connection.

We use a hybrid model of brand positioning, digital marketing and placemaking strategy to develop retail spaces that are appealing to tenants, captivating to visitors, and long-term loyalists. We make sure that all campaigns, identities, and activations are in line with the commercial and the cultural spirit of the development.

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Our Services – Empowering Retail-Led Destinations

1

Brand Positioning and Identity Development

Through strategic branding consultancy, we determine the core values, personality, and design language of the retail brands and we see consistency within the visual and verbal communications.

2

Online Advertising of Retail and Real Estate

Our team is building digital marketing strategies that are specific to retail and real estate developments, and it involves data-driven campaigns that enhance awareness, interest, and traffic.

3

Activities, Offerings and Advertisements

We organize mall events and seasonal activations as well as promotional campaigns which contribute to the visitor experience and enhance emotional attachment to the place.

4

Mall Marketing Strategy and Campaigns

Our tailored mall marketing approaches combine social media, on-site advertising, and brand partnerships to develop sustained interaction.

5

Placemaking and Community Engagement

RLPC develops placemaking programs to transform shopping places into social places. Our programs promote community involvement, trading culture, and experience retailing.

6

Mall Positioning and Rebranding

We assist in repositioning current retail assets by reinventing identity, communication decipher, and market perceptions in order to boost performance and retention of visitors.

Our Process

Market and Brand Analysis

We will begin by examining the market trends, the catchment demographics, and the existing brand positioning in order to determine the various opportunities of differentiation.

Strategy Development

Integrated marketing and branding strategies are developed by our consultants to be able to meet leasing, design, and commercial purposes.

Brand Identity and Creative Direction

We also create brand specifications, tone of voice, and campaign stories that strengthen the positioning of the project in the competitive environment.

Campaign Planning and Execution

Our team will create campaign plans that encompass digital marketing, shopping center promotion, and community engagement that will help to maintain the visibility up to year round.

Implementation and Monitoring

We implement campaigns using various channels, assess key performance indicators and optimize using engagement, conversion and footfall data.

Validation and Delivery

Under RLPC, the marketing teams are still guided by the reviews, content planning, and strategic modifications which maintain the steady long-term influence.

Frequently Asked Questions

RLPC offers brand identity development, mall marketing strategy, customer experience planning, placemaking concepts, and visual merchandising support.

Placemaking improves dwell time, enhances customer engagement, strengthens tenant performance, and creates distinctive mall experiences.

Yes. We create campaign calendars, activation ideas, seasonal concepts, and engagement activities to increase footfall.

Absolutely. We redefine brand positioning, visual identity, market messaging, and customer touchpoints for improved perception and performance.

Yes. We offer digital content planning, social strategy, and brand messaging aligned with retail positioning.

Related Services

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Specialty Retail Segments Consulting
Sustainability & ESG Retail Advisory
Contact Us

Ankit Khatkar

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

  • Ankit Khatkar is a results-driven Research Analyst and Growth Marketing professional with over five years of experience in UI/UX, digital strategy, and web design. He excels in conducting in-depth market research, analysing trends, and using data-driven insights to optimise business growth and user engagement.
  • He holds a B.COM (Hons) from the University of Delhi (2023), along with an Advanced UI/UX Certification from Dice Academy and a Digital Marketing Professional Certification from Digiperform. His expertise lies in blending design thinking with strategic marketing to drive impactful digital experiences.
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David-James Nguyen

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

  • David-James Nguyen is the Founder of DJN Consulting, specialising in food ordering and shopping apps for shopping centres, airports, and universities. With a passion for helping restaurants expand, he focuses on optimising asset value and enhancing customer experiences through strategic partnerships and digital innovation.
  • He holds a Master’s in Law (2007) and a Bachelor’s in Business (2004) from the University of Technology Sydney, along with a Certificate of Real Estate Registration from McGrath Academy (2003). His expertise is reflected in notable projects like Chadstone Shopping Centre, Westfield Victoria Portfolio, and Nomnie Food Ordering Apps, shaping the future of retail and dining experiences.
Connect on LinkedIn

Overview

  • Ankit Khatkar is a results-driven Research Analyst and Growth Marketing professional with over five years of experience in UI/UX, digital strategy, and web design. He excels in conducting in-depth market research, analysing trends, and using data-driven insights to optimise business growth and user engagement.
  • He holds a B.COM (Hons) from the University of Delhi (2023), along with an Advanced UI/UX Certification from Dice Academy and a Digital Marketing Professional Certification from Digiperform. His expertise lies in blending design thinking with strategic marketing to drive impactful digital experiences.

Certifications

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

Connect on LinkedIn

Overview

  • David-James Nguyen is the Founder of DJN Consulting, specialising in food ordering and shopping apps for shopping centres, airports, and universities. With a passion for helping restaurants expand, he focuses on optimising asset value and enhancing customer experiences through strategic partnerships and digital innovation.
  • He holds a Master’s in Law (2007) and a Bachelor’s in Business (2004) from the University of Technology Sydney, along with a Certificate of Real Estate Registration from McGrath Academy (2003). His expertise is reflected in notable projects like Chadstone Shopping Centre, Westfield Victoria Portfolio, and Nomnie Food Ordering Apps, shaping the future of retail and dining experiences.

Certifications

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

Connect on LinkedIn

Overview

  • Uzma Azami is a marketing professional with 14+ years of experience in branding, digital marketing, events, and strategic communication. She has a strong track record of driving business growth, enhancing brand presence, and executing high-impact campaigns across industries. Her expertise lies in data-driven strategies that boost customer engagement and market positioning.
  • She holds an M.Sc. in Global Entrepreneurship from Purdue University Daniels School of Business (2014) and a B.A. in Mass Communications Advertising from the American University of Sharjah (2010). With her industry experience and strategic mindset, Uzma develops innovative marketing solutions that align with business goals and strengthen brand connections.

Certifications

Master of Science in Global Entrepreneurship - Purdue University Daniels School of Business, Indiana (2014)

Bachelor of Arts in Mass Communications Advertising - American University of Sharjah, UAE (2010)

Connect on LinkedIn

Overview

  • Rashiq Ali is a seasoned architect with over 20 years of experience across five countries, specializing in human-centered design, parametric architecture, and urban planning. His work blends innovation, functionality, and sustainability to create impactful, future-ready spaces that enhance both urban landscapes and user experiences.
  • His portfolio includes iconic projects like Wangjing Soho in Beijing, Dubai Opera House, and The Circle at Zurich Airport, along with large-scale developments such as Doha Festival City and Business Bay Masterplan. Holding a Master of Architecture from the Architectural Association in London, Rashiq continues to shape modern architecture with visionary design solutions.

Certifications

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects - Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport)

Connect on LinkedIn

Rashiq Muhamad Ali

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects – Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport).

  • Rashiq Ali is a seasoned architect with over 20 years of experience across five countries, specializing in human-centered design, parametric architecture, and urban planning. His work blends innovation, functionality, and sustainability to create impactful, future-ready spaces that enhance both urban landscapes and user experiences.
  • His portfolio includes iconic projects like Wangjing Soho in Beijing, Dubai Opera House, and The Circle at Zurich Airport, along with large-scale developments such as Doha Festival City and Business Bay Masterplan. Holding a Master of Architecture from the Architectural Association in London, Rashiq continues to shape modern architecture with visionary design solutions.
Connect on LinkedIn

Overview

  • Rashed Lootah has a strong retail management and operations background and has been instrumental in driving the success of multiple retail ventures across the region, including Nakheel and the Ministry of Presidential Affairs.
  • His expertise lies in streamlining operations in all related aspects such as Fit-out, FM, enhancing customer experiences, engaging the Service Level Agreements, and improving overall business performance.
  • He excels in navigating the complexities of government relations, offering invaluable support in regulatory compliance and strategic investment opportunities. His unique ability to bridge the gap between retail operations and government initiatives has made him a key figure in fostering sustainable growth and securing long-term partnerships in the retail sector.

Certifications

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023

Connect on LinkedIn

Overview

  • Hitesh Mirani is seasoned in global retail consulting, specializing in projects that span a wide range of formats Master-planned Developments, Regional Malls, Lifestyle Destinations, Community Centres, Office Retail, Hotel Retail, Promenade Retail & Casino Retail.
  • He has visited & analyzed over 350 shopping centers worldwide, gaining market intelligence & global best practices.
  • Whether it's developing large-scale retail destinations or optimizing smaller niche projects, his strategic vision and adaptability ensure that each venture thrives in its unique market context.

Certifications

Certified Retail Real Estate Professional (CRRP) - International Council of Shopping Centers, USA 2019

Level III Instructor - Gregory Vogt School for Retail Professionals, UAE 2023

Jury Member - Middle East Council of Shopping Center Award, UAE 2024

Connect on LinkedIn

Rashed Lootah

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023

  • Rashed Lootah has a strong retail management and operations background and has been instrumental in driving the success of multiple retail ventures across the region, including Nakheel and the Ministry of Presidential Affairs.
  • His expertise lies in streamlining operations in all related aspects such as Fit-out, FM, enhancing customer experiences, engaging the Service Level Agreements, and improving overall business performance.
  • He excels in navigating the complexities of government relations, offering invaluable support in regulatory compliance and strategic investment opportunities. His unique ability to bridge the gap between retail operations and government initiatives has made him a key figure in fostering sustainable growth and securing long-term partnerships in the retail sector.
Connect on LinkedIn