Retail Strategy Consulting & Concept Visioning
Any successful retail development has an initiating strategy that balances the commercial viability, logic of design, and market relevance. The consulting services offered by RLPC include the retail strategy consulting and concept visioning services, which develop profitable and sustainable retail destinations in the GCC, Europe, and Africa.
Our advisory strategy is aimed at change of potential to performance through blending real-life information with spatial and commercial intelligence. Our consulting process provides the framework in the right direction by defining the core vision of the retail sector, making sure that there are quantifiable benefits to the advantages of this endeavour.
Our Services – Backed by Global Expertise
1
Market Analysis & Feasibility Analysis
We conduct an analysis of market size, competition, expenditure pattern and location dynamics to test the viability of projects. The viability is determined in the analysis, which informs direction of the concept and financial assumptions.
2
Catchment Area Studies & Demographic Studies
We are able to determine the shoppers through the detailed mapping of geographic, behavioural and spending power. These observations are the foundation of an effective retail strategy and peak tenant mix.
3
Retail Concept Development
Our professionals decode the wisdom in a clear retail narrative. The retail concept presents category distribution, anchor strategy, and the elements of experience that can describe the nature and attractiveness of the development.
4
Positioning Project Strategy Framework
We establish the strategic identity of the project with regard to competition around it, customer behavior and objectives of the developers. What results is a structure that brings commercial reasoning, and emotional appeal together.
5
Tenant Mix & Zoning Strategy
We create a category balance which matches anchor tenants, F&B, fashion, and services. The zones are placed in such a way that they maximize the cross-traffic and such that the design is leasing and customer flow efficient.
6
Retail Concept Validation
After establishing the strategy, our team conducts a validation test through benchmarks, similar assets, and planned KPIs to establish that the idea will satisfy the developer and the market.
Our Process
Research & Data Collection
The first point is we start gathering very comprehensive market information, demographics, and performance trends to understand opportunities, and threats.
Gap/Opportunity Identification
Based on insights on feasibility, we identify the unmet demand areas, new retail areas, and investment opportunities within the catchment.
Visioning & Concept
Our consultants establish the retail vision – anchor alignment to experience tonality – so that the concept is aligned to location context and needs of the consumer.
Financial & Spatial Correlation
Every strategy goes through a financial model to be tested on its viability and long-term payoff. The plan relates the design efficiency and the operation performance.
Strategic & Advisory Report
Based on insights on feasibility, we identify the unmet demand areas, new retail areas, and investment opportunities within the catchment.
Continuous Advisory & Refinement
We are engaged during both designing and leasing stages and we refine our assumptions whenever new information arises, making the project agile and market oriented.
Frequently Asked Questions
We cover market research, feasibility studies, retail visioning, brand positioning, tenant mix strategy, and launch plans.
Using demographic studies, catchment analysis, competition benchmarking, and spending behavior insights.
Yes. RLPC conducts full financial, commercial, and market feasibility for new retail developments.
Yes. We diagnose performance gaps and create turnaround strategies for footfall, tenant mix, and commercial improvement.
Yes. We advise developers, retailers, investors, architects, and government entities.
