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Dubai World Trade Center, Dubai, UAE

How Retail Feasibility Studies Protect Mall Investments


Why Feasibility Matters Before Construction

Mall construction requires major capital investment. Without a feasibility study, developers operate on assumptions instead of data. A retail feasibility study evaluates market demand, competition, financial sustainability, and long-term risks before a single brick is placed.

This process protects investors from costly miscalculations.


What a Retail Feasibility Study Includes

A professional feasibility study typically examines:

Catchment area demographics

Consumer spending patterns

Competitive landscape

Tenant demand

Revenue projections

Risk analysis

Retail consultants translate raw data into strategic insight.


How Consultants Reduce Investment Risk

Consultants identify whether:

The market can support the mall

The project size is realistic

Tenant demand exists

Long-term profitability is achievable

Firms such as RLPC conduct these studies to align development with real market conditions.


Feasibility Is Not a Cost — It’s Insurance

Skipping feasibility saves money upfront but increases risk exponentially. A proper study ensures that every decision is grounded in evidence.

Successful malls are rarely accidents — they are engineered through research and strategy.


Final Insight

Feasibility transforms uncertainty into clarity. It replaces optimism with measurable planning and turns vision into viable development.


Frequently Asked Questions

Is a feasibility study required for mall projects?

While not always legally required, it is considered essential for serious retail investments.

Who performs retail feasibility studies?

Specialised retail consultancy firms conduct feasibility studies alongside developers and investors.

What risks does a feasibility study prevent?

It prevents overbuilding, poor tenant demand, financial miscalculations, and market mismatch.

How long does a retail feasibility study take?

Timeline varies by project size, but it typically ranges from a few weeks to a few months.

Can feasibility studies increase investor confidence?

Yes. Investors rely on data-backed feasibility reports to reduce uncertainty.

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Ankit Khatkar

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

David-James Nguyen

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

Overview

Certifications

B.COM (Hons) - School of Open Learning, University of Delhi, Delhi (2023)

UI/UX Advanced Certification - Dice Academy, Delhi (2023)

Digital Marketing Professional Course - Digiperform, Delhi (2019)

Overview

Certifications

Certificate of Real Estate Registration - McGrath Academy, Australia (2003)

Master’s Degree in Law - University of Technology Sydney, Australia (2007)

Bachelor’s Degree in Business - University of Technology Sydney, Australia (2004)

Overview

Certifications

Master of Science in Global Entrepreneurship - Purdue University Daniels School of Business, Indiana (2014)

Bachelor of Arts in Mass Communications Advertising - American University of Sharjah, UAE (2010)

Overview

Certifications

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects - Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport)

Rashiq Muhamad Ali

Master of Architecture (M.Arch) - Architectural Association, London (2008)

Iconic Projects – Designed landmark developments like Wangjing Soho (Beijing), Dubai Opera House, and The Circle (Zurich Airport).

Overview

Certifications

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023

Overview

Certifications

Certified Retail Real Estate Professional (CRRP) - International Council of Shopping Centers, USA 2019

Level III Instructor - Gregory Vogt School for Retail Professionals, UAE 2023

Jury Member - Middle East Council of Shopping Center Award, UAE 2024

Rashed Lootah

UAE National identity Ambassador - Watani Al Emarat 2023

Level III Certification - Gregory Vogt School for Retail Professionals, UAE 2023

Action Centered Leadership (24 CPD Points) - Informa Academy, UAE 2023