Remember getting lost in a mall? ๐ต Who Hasn’t? I have way too many times.
In my 16 years in retail real estate, Iโve seen many malls struggle because they tried to do too much.
They are sometimes so over-engineered that they end up being more of a maze than a marketplace.
More often than not, we need to rethink this approach and go minimalist:
๐ฆ๐ถ๐บ๐ฝ๐น๐ถ๐ฐ๐ถ๐๐ ๐๐๐๐ฟ๐ฎ๐ฐ๐๐
โ When people can find what they need quickly, theyโre more likely to return.
๐๐ฟ๐ฎ๐ป๐ฑ ๐ฉ๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐
โ Minimalist designs highlight individual brands better and each store gets the spotlight it deserves โจ
๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
โ When shoppers feel good, they spend more time and money. ๐ธ
๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐ถ๐น๐ถ๐๐
โ Sustainable designs are not just good for the planet, but also for business. ๐
I personally find Mercato Shopping Mall, Dubai (featured in images) a great example of the above principles. I am a Raving Fan of this mall I’ve been going to for decades.
Many of the most successful centers use the ๐๐๐ฆ๐ฆ ๐ฃ๐ฟ๐ถ๐ป๐ฐ๐ถ๐ฝ๐น๐ฒ: ๐๐ฒ๐ฒ๐ฝ ๐๐ ๐ฆ๐ถ๐บ๐ฝ๐น๐ฒ & ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ
๐๐ด๐ฟ๐ฒ๐ฒ ๐ผ๐ฟ ๐ฑ๐ถ๐๐ฎ๐ด๐ฟ๐ฒ๐ฒ? Let me hear your thoughts in the comments! ๐
