Imagine a place where living, working, shopping, and play intersect seamlessly. Residential, offices, hotels, & community hubs, are all within walking distance or short rides from each other.
In a scenario like this, experiential retail becomes the glue that bonds all these elements together. Retail within mixed-use developments fosters connection invites curious visitors from beyond the local trade area, and facilitates commerce. But how do we ensure retail thrives in these ecosystems? The answer primarily lies in strategic retail planning, innovative design, and a curated tenant mix to service the needs & wants of its trade area.
Having seen multiple such projects being planned in Saudi Arabia, and having worked on various mixed-use projects across the GCC & beyond, I’ve learned that such developments can create a thriving & self-sustaining ecosystem, elevating the overall quality of life for those living in and visiting the area.
From a developer’s standpoint, it requires a synergy of thinking between commercial viability and creating an overall experiential value for the end users of the said development.
